Business growth
How to develop a standout USP and use it to boost your business
One of the most important parts of running your own business is standing out from the crowd. Developing a unique selling point will separate you from your competitors and help your business thrive.
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Your career
Ready to start working for yourself? Ask yourself these 7 questions
If you’re getting serious about working for yourself, it’s natural to feel some trepidation. We put together seven questions you can ask yourself to know if you’re ready to make the dream a reality.
Business growth
SEO strategies freelancers can use to bring in new business
Your visibility on search engines like Google can make it much easier to bring in new leads, but its hard to outrank your competitors. In this Freelance Legends episode, we speak with SEO expert Liam Carnahan about the strategies sole traders can use to bring in more organic traffic.
Your career
The Future of Freelancing: 5 predictions for 2021 and beyond
2020 was a year that transformed virtually everything about how we live our lives. Now the vaccine is being rolled out, some aspects of life may return to normal as early as the middle of this year. But the working world has likely changed forever—especially for freelancers and sole traders.
Business growth
How to improve your pitch strike rate and bring in more clients
Your success as a freelancer depends largely on how well you can pitch your business. When you’re just starting out, it can be a confusing, and time-consuming process. We spoke with pitching pro Lindy Alexander to hear about her foolproof methods for increasing her pitch strike rate.
Your career
How to choose a business name that makes an impression
Trying to come up with a clever, memorable name for your business is no easy feat. It’s a decision that many freelancers and sole traders agonise over. Our tips will help you land on a name that’s perfect for your business.