Newsletter - December 2024

In this edition you'll find:

• Rounded Wrapped: What our users got up to in 2024

• Spotlight: How you can put lead generation on autopilot in 2025 (and get back to real work)

• Tip of the month: What you need to do this summer to prep for 2025 with Lauren Thiel, Accountant for Sole Traders and Creatives

• Help shape the future of freelancing: How you can get involved with the Freelance Value in the Workplace survey

• More resources to help run and grow your business

  Rounded Wrapped for 2024

📣 Spotlight: How You Can Put Lead Gen On Autopilot In 2025

This month, we caught up with Richard Le Bas from Sabel Customer Success Solutions.

As an Intercom Service Partner, Sabel specialises in helping businesses set up automated lead generation and nurturing systems that help attract, onboard, and retain new customers.

Here are 3 takeaways from our chat:

1. Most sole traders focus on lead generation – and forget about lead nurture.

Customers may not quite be ready to buy when they first come across your site. Automated, personalised nurture sequences build trust and keep you top of mind, so you’re their first choice when the time comes.

2. Fast responses win business.

Over 50% of customers will choose the business that replies the quickest. Automation helps you answer FAQs instantly, keeping inquiries warm and increasing conversions while you focus on real work.

3. Consistency is key.

When you’re busy, marketing often takes a back seat, but that can lead to dry spells later. Automated campaigns keep inquiries flowing without extra effort, so you’re always ready for future opportunities.

Check out the full interview 👇

▶️ Webinar Replay: Smart Automation For Freelancers

Richard also joined us last month for our webinar, giving attendees a peek at his own customer engagement set-up.

Thanks to everyone who joined us live!

If you missed it, catch the replay here.

We covered:

• What a great customer nurture campaign looks like

• How you can implement a cost-effective solution for your freelance/sole trader business

• What success looks like and how to measure the ROI

• How quickly you could get a solution set up and working for your business

If you have some downtime this summer and want build a system that will attract, nurture, and retain customers as you focus on your actual work, check it out!

📣 Spread the Word: Freelance Value in the Workplace Survey

The Freelance Value in the Workplace survey aims to gather insights from organisations and businesses to better understand the obstacles they face when working with freelancers.

The findings will be used to develop strategies that foster more effective collaboration and stronger partnerships between businesses and freelance professionals.

Key Benefits for Businesses:

• Work More Effectively: Gain valuable insights into managing freelancers successfully, leading to smoother project execution.

• Retain Top Talent: Create an environment where freelancers thrive, creating freelance-friendly workplaces that retain and attract quality talent.

• Increase Efficiency: Streamline onboarding and communication processes to reduce the time it takes to get freelancers up to speed and complete projects.

Want to get involved?

Share the survey with your clients and anyone in your network who works with freelancers 👇

💡Tip Of The Month With Lauren Thiel, Accountant For Creatives

During the summer break, tax and accounting may be the last things on your mind, but it's a great time to review financial results for the last calendar year.

In particular:

• Look for any seasonal trends

• Go through your subscriptions and reassess what you need

• Prepare your budgets and cash-flow management plan for 2025

See more advice from Lauren here.

🧠 More Helpful Resources

• See how Rounded works in our final masterclasses of 2024!

• Catch up on our latest articles and read stories from experienced Aussie freelancers and sole traders

• The Content Byte: Why you might be your own worst enemy when it comes to landing dream clients

• Taking a break this Christmas? Here’s how to prepare.

• Get the new guide to handling small business debt from the Australian Small Business and Family Enterprise Ombudsman

• How to take a risk in freelancing, creating, or anything else

• Putting a stop to the end-of-year self-flagellation

• How to focus on big goals for 2025

💬 What's Your #1 Tip For New Users?

What do you wish you'd known when you first started using Rounded? Are there any hacks you'd like to pass on?

Share your tips here!

Cover Photo by Ambreen Hasan on Unsplash