Like many things over the last two years, raising capital was a totally new experience for us and we learned a great deal. Not least because it was the first time we received external feedback on the business.

Thankfully that feedback was incredibly positive. Everyone we spoke to understood why we started Rounded and the opportunity that exists. We turned down a couple of offers, got some polite no thank yous but through that process we began to understand the profile of investor we needed.

With SLM Corporate we’ve found a partner that truly believes in Rounded. They’ve backed our vision and given us the space to run the business as we want. They have been thoughtful and respectful from the outset but at the same time pushed us to challenge our own perceptions of what we’re capable of achieving – something in hindsight we needed.

What does the future hold?

It’s should be no surprise that we want to scale Rounded and grow our user base. There are many components which will play a part in doing that. We’ll be growing the product team to bring new features to market more quickly, investing in partnerships to increase the value Rounded delivers to its users and bringing in people with the skills to improve our communication and customer engagement capabilities.

One thing which won’t change will be the unwavering focus on customer experience. It’s something we have never compromised and that is not going to change. Rounded users will continue to enjoy a high quality product backed up by our responsive support. We’ll continue to proactively seek user feedback to drive the product development strategy and do everything we can to empower freelancers and sole traders to run better businesses.

This great (if slightly predictable) Winston Churchill quote sums things up beautifully:

“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

The future for Rounded is bright and we’re ready for it!